Using Email to Drive Attendance to Your Nonprofit Event

Many nonprofits host an annual event as a fundraiser. From guest speakers to walks/runs, conferences to silent auctions, there are many types of events to help raise money. No matter what type of event you host, using email marketing is a smart tactic to get the word out. And, because sending an email invitation is easy and affordable, you won’t be cutting into the funds from your event.

In this post, we’ll share five tips on using email marketing to help your nonprofit pack the house for your next event.

1. Who’s invited. Before you send out any event invitations, you’ll need to know who you’re inviting to the event and why they should attend. Knowing your target audience will help you plan out your emails and what list or lists you’ll be using. Once you know who your audience is, you can segment your list (if needed) to make sure you’re including the right group of donors or attendees for your event.