Top Breast Cancer Charities Agree to Clearly Disclose Benefits of Pink Products

The nation’s two largest breast cancer charities have adopted guidelines for fuller disclosure by those selling pink products and services in their names, New York’s attorney general said Thursday.

The so-called best practices, adopted by Susan G. Komen for the Cure and the Breast Cancer Research Foundation, include having companies disclose the specific amount that will be donated from each purchase. Companies using pink ribbons and similar symbols on products also are expected to state if a purchase triggers a donation or merely calls attention to the cause.