Top 10 Things to Understand About How Fundraising Really Works Today

Wouldn’t it be wonderful if everybody in your organization agreed on what it takes for successful fundraising? Everybody in your organization — all the staff, board members, leaders of all types — needs to understand and agree on certain fundamentals about fundraising. You need to have a “culture of philanthropy” that everybody agrees upon and buys into. Right? What are the “pre-conditions” for fundraising success? Here are 10 basic fundamentals on how fundraising really works — and how it doesn’t work — today.

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