Thrift vs. Spending: Navigating the Paradox of Nonprofit Branding

Branding is never easy, but nonprofit branding poses special challenges.

Potential partners, team members, donors and advocates can have wildly varying expectations when it comes to defining a nonprofit organization's profile. On the one hand, thriftiness and efficiency are held in high-esteem; on the other, there is a natural hesitation for stakeholders to engage with organizations that don't have a recognizable brand.

Do efficient altruism and effective branding need to be at odds? The answer is no. In fact, with the right approach, these two seemingly opposing forces can work in tandem.