Things You May Not Know About Direct Marketing

If you’re thinking about doing your first direct-marketing campaign, you’re probably a bit nervous on getting started. For starters, there are so many methods to choose from, it could make your head spin. Then there is the whole actually-choosing-and-implementing-a-method thing. It can also be hard to determine what methods are actually worth the time and expense, and which are obsolete, not right for your company, or downright annoying.

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