The Sexy New Way to Fundraise? Trust Your Mail

So have all the cool kids moved to digital? Is mail so yesterday?

Sometimes it seems like that’s what I’m hearing. And I often feel like a grandma, warning people not to move everything online. But grandma or not, I’ll keep doing it.

I know the arguments:

• Yes, email is cheaper to send.
• Yes, online donations can be easier for data entry.
• No printers, no post office, no folding and stuffing envelopes. What’s not to like?

Well, lots. Here’s the thing—it’s not about what’s easier for you to send. It’s about what’s easier for your donors to read.