The Curse of Unremarkable Fundraising

Why is fundraising so hard?

One reason: We barely give people a reason to give, much less talk about us and spread the word for us. Really. Can you imagine normal, sane humans saying any of these things?

• "You've got to hear this: I can give some amount of money and this charity will use it to research a disease and provide services for people who have the disease!"
• "Get this: When you buy your symphony tickets, you can add extra money to the cost of your tickets, and that will help cover the symphony's budget that isn't entirely covered by ticket sales!"