The 5 Things Every (Great) Marketing Story Needs

Stories are fundamental to how we communicate as human beings. Tell the right story and you can capture attention, entertain, enlighten and persuade … all in the course of just a few minutes.So we can all agree that stories matter … but how do you tell them? What, specifically, makes for a good marketing story?

Here are five critical components and talk about how they fit into your marketing: 1. You need a hero. 2. You need a goal. 3. You need an obstacle. 4. You need a mentor. 5. You need a moral.