Thank-You Letters Donors Will Love

When donors are thanked and shown how their gifts made a difference, they are more likely to give again. Thank-you letters and notes are at their best when they make donors feel appreciated and let them know how and who they helped.

How can you make your thank-you letters mean more than just words on the page? Tell stories. Particularly the story of one person, child or animal whose life was made better through the donor's help.