Testing the Post-Content Ask

Someone has come to your site. He or she has downloaded your eight-point plan or a white paper, taken an advocacy alert and looked at your infographic. Now what?

When we think about donors, it’s often with our fundraising glasses on, thinking, "how do I get this person to donate?"

One of the underrated aspects of donor-centricity is starting off with the idea of "how do I solve this person’s problem?"