Spammy Email Could Sabotage Your Google Rankings

Just when search engine marketers were trying to get the Google Alphabet situation straight in their minds, a new professional consideration entered on the periphery. Barely noticed and also on Aug. 10, Search Engine Watch revealed that Google got a patent for allowing email marketing to aid in its search engine rankings.

Actually, the patent Dave Davies discussed was issued to Google on July 30, but as is the nature of these filings, the title “Email Spam and Junk Mail as a Vendor Reliability Signal” was less than electrifying. Plus, the filing date of March 7, 2012, may have meant that very few industry watchers were watching for the patent publish date in order to write up hourly reports.