Softrek Launches ClearView 2.0 Application for Fundraisers

Fundraisers’ success relies on their ability to make informed decisions about and fine-tune all their activities — from e-mail campaigns to personal contact to online marketing. ClearView 2.0, SofTrek Corp.’s new version of its application for the PledgeMaker donor management system, helps them do just that by offering ways to manage and grow donor relationships; carry out, coordinate and track fundraising efforts; and manage staff.