Relevance Rules: Oreo Masters Super Bowl Blackout, Where Were You?

Hat tip to Oreo for its relevant marketing during Sunday's 30-minute Super Bowl blackout. Relevance rules! But where were nonprofits? Radio silence on the social channels, ideal for right-things, right-now marketing.

Take a look at the possibilities: The Oreo marketing team posted this photo ad on its Facebook page within a few minutes of the blackout. It was exactly the right message for viewers at exactly the right moment.