Most of the Reasons Your Donors Leave Are Your Own Fault
Why do donors go away?
Here’s some research from Know Your Own Bone: “Why Donors Stop Giving to Cultural Organizations: Data.”
The finding includes the top reasons donors stop giving:
- Not acknowledged/thanked for previous gift: 244
- Not asked to donate again: 199
- Lack of communication about use of funds/result of gift: 174
- “Forgot”: 138
- Gave instead to another organization: 120
(The numbers are index numbers; anything above 100 is above average. The 244 means it’s cited nearly two-and-a-half times more than the average reason.)
These findings are almost exactly the same as those for other charitable sectors.