Most of the Reasons Your Donors Leave Are Your Own Fault

Why do donors go away?

Here's some research from Know Your Own Bone: "Why Donors Stop Giving to Cultural Organizations: Data."

The finding includes the top reasons donors stop giving:

• Not acknowledged/thanked for previous gift: 244
• Not asked to donate again: 199
• Lack of communication about use of funds/result of gift: 174
• "Forgot": 138
• Gave instead to another organization: 120

(The numbers are index numbers; anything above 100 is above average. The 244 means it's cited nearly two-and-a-half times more than the average reason.)

These findings are almost exactly the same as those for other charitable sectors.