Raising Your Capacity for Fundraising

Nonprofits often use one of two strategies when planning fundraising approaches for the upcoming year: determine how much they want to spend and how much they need to raise to achieve that figure, or examine what they raised in the year just past and use that as a basis for determining next year's figure.

Organizations would be wise instead to take stock of their current resources and the universe of possible givers and donors, and develop a strategy aimed at building capacity to reach its highest possible level of giving.