Pixar's 22 Rules of Storytelling

Back in 2011, former Pixar artist Emma Coats tweeted a series of rules for great storytelling that she'd picked up from her colleagues. Dinolgnacio has now painstakingly superimposed all 22 over images from Pixar's films as a means to remember them. They aren't all directly related to fundraising, but they make an important point — great storytelling is about getting an audience to root for your hero.