Obama swag is big business for re-election campaign

The Obama campaign made political fundraising history in 2008, and now aims to break new ground in 2012 with his campaign’s creative harnessing of the American public’s seemingly boundless fondness for kitschy political souvenirs, from the $5 bumper sticker, to the $15 “golf divot tool,” the shamrock-emblazoned $25 “O’Bama” pint glasses, and all the way up to the $450 “State Lapel Pin Collector’s Set” — the most expensive item in stock — from the Obama campaign’s vast and growing online store.

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