New to Planned Giving? Using a Letter to Start Your Campaign?

If you’re new to planned giving but it’s now part of your job description, you may be wondering where to start first. Or, if you’ve already started your campaign, how do you gauge how you’re doing if nothing is happening? If your jumping off point is a letter, make sure you understand the focus — it’s your supporters’ love of your mission and your work. It’s about a future need.

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