John Oliver's Lessons in Nonprofit Communications

John Oliver’s “Last Week Tonight” segment mocking presidential candidate Donald Trump arrived just in time for Super Tuesday. Unless you’ve been living under a rock these last few days, you’ve probably seen #MakeDonaldDrumpfAgain taking over the Internet.

While there certainly is a political lesson to be learned from the clip, it’s also a perfect crash course in smart communications. There’s a reason this clip went viral and a reason that “Donald Drumpf” is a more popular search term than either Marco Rubio or Ted Cruz right now—it’s really funny.