In New Brand of Philanthropy, Nonprofits Invest in For-Profits

When the W. K. Kellogg Foundation set aside $100 million in 2007 to invest in companies that could produce both social and financial benefits, it was considered revolutionary. Historically, major foundations had used mainly stocks, bonds, real estate and other traditional asset classes to build their endowments. Now, such investments are increasingly common — and profitable.

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