How to Write the Ultimate Nonprofit Mission Statement

Mission statements often have been mind-numbing, only good for bureaucrats and impressing funders.

But your mission statement is part of your branding, just like your logo or website design. That's why it must be outstanding.

Today's mission statements often are shortened to a few, pithy words that work across communication channels. The best ones express the true purpose of the charity and work well with branding, marketing, fundraising and even your graphic design.

An effective mission statement is more important than ever. Donors, supporters and volunteers look for them. Yours should be up front on your website, in your annual report and in your fundraising materials.