How to Double Online Giving in Six Months

More and more nonprofit donations take place in today’s digital landscape, but how can causes ensure their online storefronts are not only open for business, but optimized?

As I explored this critical issue in my new book, "Nonprofit Fundraising 101," I interviewed Roderick Campbell, CEO of nonprofit fundraising platform CommitChange. He shared a few takeaways from his company's efforts to maximize digital donations for Mercy House, a $3.8 million nonprofit that has provided housing and support to California’s homeless since 1989.

This simple formula helped Mercy House double online giving in just six months, and I believe it can do the same for your nonprofit, too.