How Not to Do It: A Lesson in Direct-Mail Fundraising

I've been on the receiving end of a charity's efforts, and it hasn't ended well. In fact, a charity with which I have a great deal of affection has upset me. Not only has it written to me with a string of appalling direct mail (for which there is surely no excuse), but this must mean that there is no way it's raising the amounts it should be for its great work.

I will keep this all anonymous, and I tell this story only so others learn from how not to do it.