How Millennials Are Changing Charitable Giving

Millennials — young people in their 20s and early 30s — are changing the philanthropic landscape. They are bringing new expectations to charitable giving, and they are demanding new kinds of information from charitable organizations. Many nonprofits and workplace giving programs have not yet caught up.

Coming to terms with millennials’ expectations and demands is one of the most pressing tasks facing nonprofits. For many nonprofits and workplace giving programs, their continued success may well depend on it.