How Educating Your Donors Can Put You in a Financial Death Spiral

Educate-the-donors fundraisers have a different approach: They use fundraising offers whether they work or not, because the goal is to give donors a "rounded" picture of the work. That means they trot out calls to action that most donors don't understand and don't respond to. Donor-educators believe it's worth the price. Some claim it will pay off over the long term as non-responding donors have aha moments. Others just seem to want to be understood, despite the cost.