Hewlett Ends Effort to Get Donors to Make Dispassionate Choices on Giving

For at least a decade, movers and shakers in philanthropy have been trying to persuade donors to behave more like data-driven investors. But the so-called effective-philanthropy movement suffered a significant setback last month when the William and Flora Hewlett Foundation, a prominent champion of the idea, announced that it was ending an eight-year, $12 million effort to get donors to rely as much on their heads as their hearts.