Giving Tuesday and the When Versus Why of Giving

I like the idea of Giving Tuesday very much—there needs to be a day (actually, more than one) dedicated to giving.

That’s why it frustrates me that we are killing it.

And not killing it in the sense of "doing very well." "Killing it" in the sense of making it unable to survive.

I know there’s going to be a report coming out after this that talks about how this was the biggest Giving Tuesday ever and white papers talking about how to prepare for 2017. Heck, I might even write one myself.

That doesn’t mean we aren’t killing it with reflexive, dull appeals.