Fundraising Good Times: Are You Interested in Your Donors, or Their Money?

Why does one nonprofit receive $1,000 from a donor when another receives $1 million? What is the difference between fundraising and the process of securing transformational gifts? To get some answers we talked with Barbara Pierce, founder of Transformative Giving.

“Transformational gifts come out of a partnership with a donor, built on a common goal that neither the donor nor the organization can accomplish on their own. Fundraising is about getting gifts to meet a budget; transformative giving is about achieving a vision. Without fundraising and the financial foundation it provides, you cannot engage in transformative giving.”