Fundraisers: 'Stop Firefighting and See the Fire'

Central to the debate on how fundraising will look in 10 years' time is our ability to look back. We need to reflect on the past 10 years, where mass participation events and online giving replaced door-to-door collections as the mainstays of local community fundraising. Innovating and trend watching are the tools in the kitbag of those local charities who have fared best over the past decade, and similar tools will be needed to survive the tough years ahead.