Facebook Organic Reach Decline Called 'Catastrophic' for Nonprofits as News Feed Visibility Vanishes

Recent changes to Facebook’s news feed algorithm have brought about a significant decline in “organic reach,” the number of people who see a post that hasn’t been boosted by paid advertising. Two years ago, organic reach for many posts was at about 16 percent, but over the last several months it’s been throttled to 2 percent or even less. Nonprofit organizations are getting caught in the algorithmic filter, and some say the change has crippled their ability to share critical information and maintain the online communities their memberships rely on.