Don't Let Your Donation Page Suffer From Abandonment Issues

The last time I did a donating experiment was after the earthquake and tsunami in Japan. I often ran into difficulties just making a donation. One donation page did not load so I left. Another required a registration process before I could donate so I left, and one organization did not have a donation page dedicated to Japan relief specifically.

Fundraising experts continue to test donation pages and more best practices have emerged. Here are some things that have been found (through testing) to work particularly well.