Donor Stewardship and 'Acres of Diamonds'

If we are going to succeed in funding our missions, we're going to need to become donor-retention experts. Do you know what the good news is? Donors are people who've already done what you want them to do! Donors are people who've already made gifts! You're not asking them to do anything new. You're simply reminding them of how great their actions have been and asking them to repeat them again!