Don’t Make These 5 Mistakes in Your Fundraising Appeal Letter

Your year-end appeal letter just might be missing the boat. I interviewed the great direct-mail genius Tom Ahern for our 2013 Year-End Fundraising Telesummit. Here are five things I bet you are doing wrong: 1. Your call to action is weak. 2. You are not asking enough times in the letter. 3. Your type font is too small. 4. The word “you” is not showing up enough. 5. You are not mailing often enough to your donors asking them to renew.