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Direct%20Marketing%20Association<%2Fa>%20(DMA)%20released%20its%20Quarterly%20Business%20Review%20for%20the%20fourth%20quarter%20of%202011.%20For%20the%20first%20time%20in%20at%20least%20half%20a%20decade,%20a%20majority%20of%20U.S.%20marketers%20said%20their%20quarterly%20direct%20and%20digital%20marketing%20expenditures%20grew%20compared%20to%20the%20same%20period%20last%20year%20—%20suggesting%20that%20the%20slow,%20uneven%20recovery%20that%20has%20followed%20the%20crippling%20recession%20of%202008-2009%20may%20have%20reached%20an%20effective%20tipping%20point,%20with%20both%20marketers%20and%20the%20supply%20chain%20that%20supports%20them%20firmly%20back%20in%20“growth%20mode”%20after%20a%20period%20of%20prolonged%20caution%20and%20uncertainty.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Faggregatedcontent%2Fdma-releases-quarterly-business-review-q4-2011%2F" target="_blank" class="email" data-post-id="15709" type="icon_link">
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The Direct Marketing Association (DMA) released its Quarterly Business Review for the fourth quarter of 2011. For the first time in at least half a decade, a majority of U.S. marketers said their quarterly direct and digital marketing expenditures grew compared to the same period last year — suggesting that the slow, uneven recovery that has followed the crippling recession of 2008-2009 may have reached an effective tipping point, with both marketers and the supply chain that supports them firmly back in “growth mode” after a period of prolonged caution and uncertainty.
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