With the rise of social media, many marketers think that direct mail is not needed. While social media is great at engagement, it’s horrible at consummating the marriage. Direct mail can help close that loop and give your ROI a huge boost.
The days of mass mailings are over, thank goodness. Is it time to rethink how targeted, affordable and testable direct mail can be reworked to add more value to your measurable marketing campaigns?
Go back to the basics and your success may amaze you.