David and Goliath — Ideas for Heroic, Cunning Fundraisers, Inspired by Malcolm Gladwell’s New Book
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Every charity is an underdog and has giants to overcome. Even the biggest charity brands are themselves underdogs in the face of cancer or social injustice, etc. So anyone who works for a charity, and especially anyone who is determined to succeed in fundraising, should benefit from reading the fascinating new book by Malcolm Gladwell, "David and Goliath: Underdogs, Misfits and the Art of Battling Giants."
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