How to Create More Effective Nonprofit Social Media Content

When I use social media, there are pages I return to each time I sign on and then there are those I've stopped looking at altogether. As the head of a nonprofit organization, it got me thinking about why I was drawn to certain pages on social media more so than others. After all, I wanted more prospective donors and volunteers looking at my organization's page as well as people who could be assisted by our grief organization.

From testing out various types of content on my nonprofit social media profiles, I found some information and approaches that were much more effective at getting engagement from my audience. Here's the type of content that I discovered works best.