How do you choose your fundraising strategies? First, of course, you start with the body of knowledge. You choose your fundraising strategies based on all those books by the industry experts. Next, you look at the results of all of your organization’s fundraising. You analyze response rates and examine your return on investment (ROI). You compare current results to the last several years. You explore trends and their implications.
And now … try using a special set of nine criteria that I’ve developed for my clients.