Charities Use Mobile Apps to Attract Year-End Donors

A growing number of charities are seeking year-end gifts by reaching out to donors with mobile apps. While few nonprofits expect to raise much through the apps, they hope the tools will serve them well in the future by appealing to younger, smartphone-savvy donors. Here’s how Hunger Relief International, St. Jude Children’s Research Hospital, Environmental Media Association and Carter’s Kids are using apps.