Cell Phone Donations Impacting Presidential Campaign Fundraising

The ability for supporters to donate via cell phones is having a significant impact on the campaign finances of both Mitt Romney and Barack Obama during the final months of the presidential race. A recent study by the Pew Research Center finds that 10 percent of donors to these campaigns have contributed through a text message or cell phone app. The study found 15 percent of Democratic donors made donations with their mobile devices compared to 6 percent of Republicans.

Related Content
Comments