How Cause Marketing Can Boost Your Brand

With the last quarter of the year upon us, companies are pulling out all the stops to achieve a winning 2017. For retailers and brands, the stakes are especially high, as the holiday season can make or break the entire financial year.

Black Friday and Cyber Monday were developed to jumpstart the year-end sales period and take advantage of the nation’s gift-giving mood. Likewise, #GivingTuesday was created in 2012 to redirect consumer focus to giving to causes in need of support. The date falls right after Cyber Monday.

Partnering with organizations such as #GivingTuesday and other causes has become a fashionable marketing practice to build brand equity. There are dozens of company examples that show it works, from Coca-Cola’s partnership with the World Wildlife Fund to Walmart’s support of the Children’s Miracle Network Hospitals.