How to Calculate Your Nonprofit’s Organic Reach on Facebook

According to Facebook, organic reach is the total number of unique people who are shown your post(s) in their News Feeds through unpaid distribution, and although Facebook Insights provide a lot of useful data about your fans and reach (organic and paid), the one critical piece of data not provided is your nonprofit’s weekly, monthly or quarterly average organic reach.

Using the method below you can calculate your average monthly organic reach. You can also tweak the equation to calculate your weekly, quarterly, or annual average organic reach.