Study: Minorities Under-Represented in Fundraising Appeals

Giving at a place of worship is the top venue for donors who are white, African-American and Hispanic. Asian donors, however, are more likely to give to health charities. Local social service and children’s charities are also priorities for Asian donors.

There is quite a disparity in how donors prioritize giving when analyzed by ethnicity. A new study by technology firm Blackbaud, “Diversity in Giving, The Changing Landscape of American Philanthropy,” shows various significant differences.