Apple Partners With App Developers for Major Product RED Fundraising Effort

Apple is set to embark upon one of its largest philanthropic efforts ever. The company is launching a massive AIDS fundraising campaign for Product RED in partnership with some of the largest app developers in the iTunes App Store. During the two-week period from now through Dec. 7, money spent on qualifying apps or in-app purchases will be entirely donated to the AIDS-fighting charity — neither developers nor Apple will take a cut.