Anatomy of a Great Donor Acknowledgment Letter

Many nonprofits view the thank-you letter as no more than a tax receipt. Smart nonprofits, however, recognize the donor acknowledgment letter as a critical component of the stewardship phase of the fundraising life cycle. A well-written letter not only expresses gratitude, but can serve as an opportunity to create an even greater affinity and appreciation for your organization’s mission. Here we address the components of a great donor thank-you letter.