Advocates Seven Times More Likely to Donate Money to a Cause

Blackbaud announced the release of “Connecting Online Advocacy and Fundraising”, a white paper focused on optimizing advocacy appeals that lead to increased response rates and fundraising.

“The integration of advocacy and fundraising has proven successful with many organizations,” said Daigneault co-author Steve Daigneault of M+R Strategic Services. “In fact, advocates are seven-times more likely to give as compared to non-advocates.”