8 Ways to Use Your Nonprofit's Email List to Raise More Money

No, email is not dead. And it is not dying either.

Despite the number and popularity of mobile tools and social media channels, old fashioned email remains widely used across demographics—even with those elusive, hard-to-reach Millennials.

Email appeals continually get nonprofits the highest return on investment of all online fundraising channels. According to online fundraising platform Salsa, nonprofits on average receive $40 for every $1 spent on email. That is a huge return.

But there are guidelines for getting the most from email. Here are eight ways that your nonprofit can raise more money with your email list.