7 Ingredients for the Perfect Nonprofit E-Newsletter

I’ve seen so many bad nonprofit newsletters. And some really good ones!

What sets the good ones apart?

For example, take Pesticide Action Network. Its newsletter is always interesting and always full of useful advice, even when the topic may seem dry or hopeless (like bee colony collapse). I’ve included an example from the Smithsonian e-newsletter as well. I got so many this month that I deleted most of them, but these two, I kept.

Here’s a recipe for you to make your e-newsletters stand apart from other, boring nonprofit newsletters.