6 Video Marketing Tips for Your Next Fundraising Campaign

According to online video marketing company ReelSEO, video in email can boost open rates by 20 percent and increase clickthrough rates two to three times. GiveMN.org reports that fundraising and nonprofit pages with videos get on average four times more in donations than pages without video. Even though video can be expensive, you can find ways to produce videos you can actually be proud of with your smartphone, tablet or point-and-shoot camera if you keep it simple.

Here are six tips to help you get in the game.