6 Steps to Plan a Multichannel Fundraising Campaign
Allyson Kapin, blogger-in-chief of Care2's Frogloop blog and partner at Rad Campaign, is co-author of the new book, "Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money and Engage Your Community." Here is an excerpt on how to plan a mutlichannel fundraising campaign.
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